Alte Case Study
1. Brand Overview
Alte is a Brooklyn-based Private Member’s Association (PMA) dedicated to building community through compliant access to cannabis-friendly products and collaborative cultural experiences. Rooted in values of creativity, inclusivity, and local support, Alte serves Williamsburg residents aged 21–65—a diverse group of cannabis consumers, artists, professionals, and working-class individuals. The brand was developed in partnership with Super Duper Corp LLC, who shaped its identity and storytelling across every touchpoint.
2. Market Analysis
Alte operates within New York’s emerging cannabis landscape—a space defined by legal ambiguity, limited retail infrastructure, and intense competition from legacy operators, wellness brands, and corporate-backed dispensaries. With marketing and promotion heavily restricted, brands must rely on cultural credibility and trust to gain traction. Alte distinguishes itself through hyper-local engagement, a design-forward approach, and unwavering compliance.
3. Brand Strategy
With Super Duper Corp as creative lead, Alte’s strategy focused on positioning itself not only as a cannabis-friendly PMA, but as a cultural platform where community, art, and wellness intersect. A bold black-and-white visual identity was established across all digital and physical media, with clean typographic standards (Poppins and Roboto) and approved logo systems (mountain mark, round lockup). The branding extended into custom-designed interiors, display systems, and experiential programming—every detail designed to evoke trust, clarity, and cool.
Key deliverables by Super Duper Corp included:
- Social content and editorial strategy
- Short film and event documentation
- Custom merchandise and collaborative apparel
- Packaging and product design
- Printed materials (membership collateral, zines, posters)
- Interior design and display installations
- Art direction for gallery-style retail and event spaces
4. Campaign Highlights
Community Market Days: Branded seasonal events featured local vendors, artists, and live performances—bringing foot traffic and media buzz. Each event space was fully designed by Super Duper Corp to reflect the brand’s graphic language and mood.
Limited-Edition Drops: Alte partnered with local visual artists on collectible merchandise and exclusive packaging, creating high-demand moments that drove both physical attendance and social engagement.
Short Film Series: Produced in-house, these films profiled members, artists, and collaborators—capturing the values of the community while adhering to NYS compliance guidelines.
5. Challenges and Solutions
Challenge: Operating in a restricted, semi-legal market with near-zero paid media options.
Solution: Super Duper Corp led a hyper-targeted, design-led approach that prioritized experiential events, organic content, and brand collaborations. Every asset served dual roles: aesthetic and educational, compliant and compelling. The result was a brand that felt both elevated and grassroots, authentic yet legally sound.
6. Conclusion
Through close collaboration with Super Duper Corp, Alte launched not just as a cannabis-access brand, but as a full-fledged cultural entity. With a compelling visual identity, a growing member base, and a reputation for hosting some of Brooklyn’s most thoughtful creative events, Alte has carved out a meaningful space in New York’s cannabis future. Plans are underway to expand programming, deepen creative partnerships, and continue building a new standard for community-first cannabis branding.
